Brand Story
At CRACKING, our journey began with a simple idea – to create irresistible snacks that bring joy to every moment.
Discover the passion and dedication behind the inception of our brand and how we turn sunflower seeds into a crispy delight.
Launching in 2024, CRACKING symbolizes a fusion of innovation and flavor, drawing inspiration from the distinguished Qavruq family. Guided by the visionary leadership of Şahin Emir and Batuhan Tiryakioğlu, CRACKING
endeavors to revolutionize the snacking experience by harmoniously merging conventional elements with avant-garde tastes.
Mission & Values
At CRACKING, we aim to create a difference by presenting sunflower seeds in a new form with crispy coating and various flavors. We conduct our own production from soil to harvest, utilizing the highest quality ingredients to provide customers with an innovative and delicious snacking experience.
From Soil to Shelves...
As Qavruq, we take pride in offering you CRACKING Crispy Coated Sunflower Seeds. These delectable snacks are crafted by carefully selecting sunflower seeds, starting from the soil, and combining them with rich, flavorful coatings.
Discover the CRACKING World:
Welcome to the CRACKING family! As a brand-new entity, we invite you to embark on this tasty journey with us.
Each CRACKING product harbors a flavor secret waiting to be discovered.
The journey of CRACKING
The flavor journey of CRACKING begins with the meticulous selection of high-quality sunflower seeds. Fresh and healthy sunflower seeds from the field are carefully chosen, maintaining their natural beauty.
Coating Process
After selecting the sunflower seeds, the coating process begins. Qavruq's expert team delicately combines each sunflower seed with crispy coatings. During this stage, precision is key to achieving a perfect balance of flavor and texture.
Meeting Innovative Flavors
CRACKING Crispy Coated Sunflower Seeds stand out with various flavor options inspired by traditional recipes. Each variety, combined with its unique coating, offers you an unparalleled taste experience.